How I Market Your Home...

When we meet together I will analyze your home, comparing it to others in the area, and determine market value as well as provide you with a (CMA) Comparative Market Analysis.  I also provide you with a 'Seller's Net Sheet' so you can see your bottom line after expenses.

I will show you personally how we work together to develop a marketing plan to make your home stand out and reach potential buyers locally, from across the country and around the world.  By using the most effective methods, I work to competitively market your home to receive maximum exposure!  

The National Association of REALTORS® (N.A.R.) Profile of Home Buyers and Sellers reports that over 80 percent of homebuyers use the Internet in their home search.  This means that the majority of homebuyers today are shopping online for homes on the market in their areas of interest!

Internet advertising is one of the most effective methods of reaching buyers.

The way that buyers are finding homes is changing, so marketing strategies must also change.  In addition to traditional methods including flyers, mailings, newspapers and open houses, internet advertising has become an essential method for procuring buyers. Together we can develop a unique marketing plan for your home to reach as many buyers as possible utilizing a combination of online and traditional marketing.

Because online marketing has become one of the most important places to advertise, I have carefully developed a marketing strategy to offer the best exposure for Sellers. My exclusive online affiliation with the Homeowner’s Guide Newsletter, Realtor.com, Point2 Homes, MLS Alliance, and the Multi-Regional Multiple Listing Service (IMRMLS) will connect you with buyers in your local area, throughout the country and from around the world. An example of some of the websites your home will be featured are below: 

Point2 NLS listings are syndicated to these marketplaces.

New York Times — The No. 1 newspaper website in the US, and the Great Homes network of newspaper websites, including The Boston Globe, The International Herald Tribune, The Sarasota Herald Tribune, and the The Santa Rosa Press Democrat extends your reach to approximately 36 million unique visitors per month. Visit The New York Times   Google Base — The world's #1 search engine, Google's mission is to organize the world's information and make it universally accessible and useful. Rather than wait for Google to index your site and your listings, use Google Base to upload your listings directly to them.Visit Google Base   Zillow — Zillow.com is an online real estate service dedicated to helping you get an edge in real estate by providing you with valuable tools and information. Visit Zillow   Yahoo Real Estate — Yahoo! Inc. is one of the most trafficked Internet destinations worldwide. Single listings on Yahoo! Classifieds cost $34.95/listing. Point2 NLS can feed each of your listings to Yahoo! Classifieds for free. Visit Yahoo! Real Estate   Ebay — eBay is The World's Online Marketplace enabling trade on a local, national and international basis. For real estate, eBay offers the posting of fixed price classifieds ads. eBay is one of the most trafficked websites on the Internet. Visit Ebay   Craigslist — Craigslist is a centralized network of online urban communities, featuring free classified advertisements and forums sorted by various topics. Visit Craigslist   Point2Homes — Neighborhood-based search, intuitive design, and rich listing content make Point2 Homes a successful and growing source of free leads for Point2 members. Visit Point2 Homes   Oodle — Oodle is a leading search engine for local classifieds with over 17 million active listings. Oodle powers the classified search on the following site Lycos, Express.com, The Sun, Yell.com and Local.com. Visit Oodle   Trulia — Trulia is a residential real estate search engine that helps consumers search for home for sale, trends, neighborhood insights, and other real estate information directly from real estate agent and broker web sites. Visit Trulia   LiveDeal — LiveDeal is a free, local online classifieds market with reach into every city and zip code across the U.S. It is one of the country’s top 10 most visited online classifieds sites. Visit Live Deal   PropSmart — Propsmart is a real estate search engine, aggregating over a million property listings. Visit Propsmart   Condo.com — Condo.com (formerly US Condo Exchange, www.uscondex.com), is a global advertising portal for condos attracting over 15 million viewers per month. Visit Condo.com   Real Estate Advisor — Real Estate Advisor is a real estate search engine that aggregates real estate listings and drives traffic directly back to agent and broker sites. Visit Real Estate Advisor   Backpage — Backpage.com is a community website where you can post ads for free. Currently operating in 75 markets in the US, the site serves as the online classified solution for several newspapers, radio stations and TV stations while growing at a rate of 22% month over month. Visit Backpage   City Cribs — CityCribs is a New York based marketplace for real estate attracting visitors looking to buy, sell and rent properties. City Cribs has quickly grown into a national housing marketplace driving thousands of daily visitors. Visit City Cribs   Edgeio — The edgeio platform aggregates, organizes, and distributes listings of all types. It is free to post to edgeio and listings always link back to the listing publishers. Visit Edgeio   Hotpads.com — Hotpads is an innovative map-based search site for rental housing. Visit Hotpads   HomeScape — Homescape provides local, comprehensive property listings and rich content to home buyers and sellers nationwide, while delivering a suite of advertising solutions that offer choice and results that enable real estate professionals to grow their business. Visit Homescape   My Next Deal — MyNextDeal.com is a new commercial real estate search site representing one of the only vertical search engines soley for commercial property listings. Visit My Next Deal   Propbot — PropBot is a free property listing service and is committed to publishing complete content to generate better results. Visit PropBot   The Housing Pages — TheHousingPages.com is designed as a central resource center for consumers looking to to buy or sell a home. Visit The Housing Pages   Vast — Vast is a database of classified ads that uses advanced technology to parse and tag ads for better search. Visit Vast   CLR Search — CLRSearch.com is a real estate search engine that provides a data rich environment to explore listings, community demographics, and other data relevant to one of the most important decisions in your life. Visit CLR Search   Video Homes — Videohomes.com LLC developed The Video Homes Network as a GEO vertical Search portal that brings consumers to geographic specific real estate destinations in a media-rich local atmosphere. Visit Videohomes   Worldwide-Realestate-ForSale — WorldWide-RealEstate-ForSale.com is an international property listing directory featuring real estate listings from all over the world. This advanced search engine displays listing information to thousands of daily visitors. Visit worldwide-realestate-forsale   HouseHunting.ca — Househunting.ca is part of the Canada.com Network operated by CanWest Interactive, a division of CanWest MediaWorks Publications Inc. Visit Househunting.ca   Cyberhomes Harness the power of Cyberhomes™ and AOL Real Estate to display your listings and get more consumer traffic and leads, all at no cost. With access to more than 100 million property records, Cyberhomes delivers the information consumers are looking for -- home valuations, neighborhood and school information, aerial and heat maps – with many more hot features added regularly. Visit Cyberhomes   Clickable City Directories —The Clickable City Directory provides real estate listings for all cities and all zip codes throughout the United States. Its reach is national, its focus: purely local. Visit Clickable City Directories

My online marketing also gives your home exposure to the many relocating consumers who visit each month. I also advertise with Google Adwords and Tarbell's exclusive "Preferred Properties", flyers, newspaper ads and open houses to ensure your home is seen by local traffic. Adding online marketing to the mix, including virtual tours makes your home visible to buyers looking to relocate from anywhere in the world.  By making internet sites a part of my marketing plan I am able to offer my listings exclusive exposure to many more buyers!

Know your competition and price accordingly.

Why is it that some homes sell quickly, while others just sit on the market?  There can be a number of factors, including pricing, marketing, and presentation of the home as well as the current market conditions.  It is so important to know your competition and price your home accordingly, taking into account that different qualities in homes can affect value in the eyes of the buyer.  As a REALTOR® I am aware of the importance of proper pricing and I analyse current market information with you, study your competition and determine a target price range for your home.

A home’s presentation is absolutely vital in getting the best price quickly! 

If a home is priced right and a good marketing strategy is in place, then chances are buyers will be looking! But no matter how many buyers see your home, if it does not make a good first impression, you will be slow to receive an offer, or worse.  I perform a thorough checklist of recommended repairs and updates for my sellers to ensure that we do not lose any opportunity of a potential buyer.

Selling a home is the largest business transaction most of us will ever make.

Once in escrow, the selling process can be very complex and time consuming. I cannot guarantee a completely stress free transaction because of the many variables in each sale. However, with the aid of my services, you can be certain that I will work hard to be sure all disclosures, agreements and legally required documents are completed professionally and thoroughly, educating and protecting you throughout the process.