How I Market Your Home...

When we meet together I will analyze your home, comparing it to others in the area, and determine market value as well as provide you with a (CMA) Comparative Market Analysis.  I also provide you with a 'Seller's Net Sheet' so you can see your bottom line after expenses.

I will show you personally how we work together to develop a marketing plan to make your home stand out and reach potential buyers locally, from across the country and around the world.  By using the most effective methods, I work to competitively market your home to receive maximum exposure!  

The National Association of REALTORS® (N.A.R.) Profile of Home Buyers and Sellers reports that over 80 percent of homebuyers use the Internet in their home search.  This means that the majority of homebuyers today are shopping online for homes on the market in their areas of interest!

Internet advertising is one of the most effective methods of reaching buyers.

The way that buyers are finding homes is changing, so marketing strategies must also change.  In addition to traditional methods including flyers, mailings, newspapers and open houses, internet advertising has become an essential method for procuring buyers. Together we can develop a unique marketing plan for your home to reach as many buyers as possible utilizing a combination of online and traditional marketing.

Because online marketing has become one of the most important places to advertise, I have carefully developed a marketing strategy to offer the best exposure for Sellers. My exclusive online affiliation with the Homeowner’s Guide Newsletter, Realtor.com, Point2 Homes, MLS Alliance, and the Multi-Regional Multiple Listing Service (IMRMLS) will connect you with buyers in your local area, throughout the country and from around the world. An example of some of the websites your home will be featured are below: 

Point2 NLS listings are syndicated to these marketplaces

My online marketing also gives your home exposure to the many relocating consumers who visit each month. I also advertise with Google Adwords and Tarbell's exclusive "Preferred Properties", flyers, newspaper ads and open houses to ensure your home is seen by local traffic. Adding online marketing to the mix, including virtual tours makes your home visible to buyers looking to relocate from anywhere in the world.  By making internet sites a part of my marketing plan I am able to offer my listings exclusive exposure to many more buyers!

Know your competition and price accordingly.

Why is it that some homes sell quickly, while others just sit on the market?  There can be a number of factors, including pricing, marketing, and presentation of the home as well as the current market conditions.  It is so important to know your competition and price your home accordingly, taking into account that different qualities in homes can affect value in the eyes of the buyer.  As a REALTOR® I am aware of the importance of proper pricing and I analyse current market information with you, study your competition and determine a target price range for your home.

A home’s presentation is absolutely vital in getting the best price quickly! 

If a home is priced right and a good marketing strategy is in place, then chances are buyers will be looking! But no matter how many buyers see your home, if it does not make a good first impression, you will be slow to receive an offer, or worse.  I perform a thorough checklist of recommended repairs and updates for my sellers to ensure that we do not lose any opportunity of a potential buyer.

Selling a home is the largest business transaction most of us will ever make.

Once in escrow, the selling process can be very complex and time consuming. I cannot guarantee a completely stress free transaction because of the many variables in each sale. However, with the aid of my services, you can be certain that I will work hard to be sure all disclosures, agreements and legally required documents are completed professionally and thoroughly, educating and protecting you throughout the process.