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Real Estate Knowledge and Negotiations

Talking Points

  • It’s important that buyers and sellers keep in mind that real-estate health is not only a local market story, but it even can change by street.  If a property is near a prestigious hospital, university, large government employer, or vibrant restaurant and shopping district, the seller likely has a pricing advantage at the outset and couldn’t care less about national pricing statistics or trends.
  • Buyers should know that it’s perfectly acceptable to ask how firm the seller is on the price.  A buyer’s agent can post the question to the seller’s agent. Consulting with a REALTOR® can help a buyer decide on the likelihood of the success of a lowball offer.
  • Buyers have the right to go in at whatever price level they are most comfortable with, but should keep in mind that a lowball number may turn off the seller and close down any chance of negotiation.
Published Friday, July 13, 2012 7:02 AM by Gail Griffin, GRI, e-PRO
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